10 Ways to Show Your Booth Staff You Value Them

Your booth staff is arguably the most important factor in the success of your exhibit. But do they know it? And do you show it? Here are 10 ways to treat your booth staff like VIPs.

1. VIP Check-In - Set up a special registration desk at the show hotel where arriving staffers can pick up their badges, show shirts, and last-minute information.
2. Private Bus - Charter a bus to pick up staff at their hotel door and take them to and from the show each day.
3. Targeted Training - Make sure to provide sufficient booth training for staff at all levels. For example, offer a general meeting for your entire staff and a separate one with more detailed information necessary for newbies.
4. Opinion Poll - One of the best ways to show your staff that you respect them is to ask their opinions when you're making decisions about the show, from exhibit strategy to attire.
5. Special Breakfast - Setting up a staff breakfast not only prevents mid-morning stomach rumblings, but also lets you gather booth staff to go over plans for the day.
6. Catered Lunch - Offering a catered lunch for booth staff cuts down on the amount of time they'd have to stand in line for nothing more than a dry sandwich and gives them more time to sit down and get away from the show. Plus, it can save you money compared to the cost of feeding everyone at the expo hall's concession stand or at a nearby restaurant.
7. Free Time - Give your staff a couple of hours between the end of the show and the daily post-show dinner to go back to the hotel, change into comfy clothes, put their feet up, and decompress. This will relax them and make dinner conversations more productive.
8. Giveaways Galore - If you're giving away pens, mugs, or other promos in your booth, don't forget about your booth staff.
9. Fun - Whether it's an invitation to a private concert or tickets for a comedy show, make sure booth workers have a chance to attend a trade show's extracurricular activities.
10. Prizes for Winners - Reward top qualified lead generators with bonus money, gifts, or just recognition.